FJB West Indies Brand Agency

Who can better inform you about the local elements of development (or of the brakes to development) than your local representative? Here an outline of the services that FJB West Indies Brand Agency can provide for your account :

• Monitoring of the remarkable evolutions on the markets (news trends, evolution of the demand, new products, activities of competition, new legislations affecting the running of business, etc.)
• Supervise the phenomena of imitation of brands
• Control parallel imports
• Coordinate market research
• Propose adaptations when necessary according to the evolution of the constraints of the markets in terms of :
  • Range
  • Positioning – consumer price
  • Promotions / Point of sale material
  • Packaging and other elements of the marketing mix
• Propose optimal alternatives of distribution when necessary (choice of new distributors, local production, legal structure, contracts, etc.)